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SEO Specialist

Chicago, Illinois |
Job ID: 85799
Listed on 11/29/2018

REQ ID: UALJP00007799

Job Title: Business Analyst III

Period: 12/10/2018 to 06/02/2019

Location:

Chicago
Illinois
USA
60606

Please do not submit candidates that were previously shortlisted on JP7633.

***POSITION IS FOR A SEO Specialist*** 

Work with flights.united.com vendor and Targeted marketing to provide SEO recommendations for flight product pages and campaigns. Collaborate with EveryMundo to find opportunities to implement that will increase flights.united.com’s organic traffic. 
Collaborate with the SEM and Social teams to develop/implement opportunities 
Work with Digital Insights team to develop/implement opportunities 
Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for united.com 
Work with Editorial to provide content strategy related to SEO when developing new copy for content pages. 

Job brief 

We are looking for an SEO expert to manage all search engine optimization activities. 
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. 

Responsibilities: 

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns 
Track, report, and analyze website analytics related to organic traffic
Optimize copy and landing pages related to Marketing initiatives 
Perform ongoing keyword discovery, expansion and optimization 
Research and implement search engine optimization recommendations 
Research and analyze competitor search query results and content 
Develop and implement link building strategy 
Work with the development team to ensure SEO best practices are properly implemented on newly developed code 
Work with editorial and marketing teams to drive SEO in content creation and content programming 
Work with flights.united.com vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.united.com’s organic traffic. 
Collaborate with the SEM and Social teams to develop/implement opportunities 
Work with Digital Insights team to develop/implement opportunities 
Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for united.com 
Work with Editorial to provide content strategy related to SEO when developing new copy for content pages. 
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. 
Requirements 
Proven SEO experience 
Solid understanding of performance marketing, conversion, and online customer acquisition 
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) 
Experience with A/B and multivariate experiments 
Working knowledge of HTML, CSS, and JavaScript development and constraints 
Knowledge of ranking factors and search engine algorithms 
Up-to-date with the latest trends and best practices in SEO and SEM 

BS/MS degree in a quantitative, test-driven field 
8+ years in Digital Marketing, Paid search, and/or SEO.