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Content Strategist - Personalization

Round Rock, Texas | IT
Job ID: 105973
Listed on 5/3/2021

KellyMitchell matches the best IT and business talent with premier organizations nationwide. Our clients, ranging from Fortune 500 corporations to rapidly growing high-tech companies, are exceptionally served by our 1500+ IT and business consultants. Our industry is growing rapidly, and now is a great time to launch your career with the KellyMitchell team.

Content Strategist (Personalization/eCommerce)


  • The content strategist applies knowledge, skill, and experience to make diverse digital experiences meaningful and accessible to all stakeholders and end users 
  • Brand-sensitive design and redesign of website pages and user journeys, developing landing pages and microsites, crafting microcopy, producing SEO-oriented short- and long-form content, and more 
  • Focus on digital experiences and content optimization to achieve our company’s and internal stakeholders’ business goals 
  • Assure delivery of successful outcomes through testing, conduct an analysis of qualitative and quantitative research, and continuous iteration 
  • Collaborate with our partners to improve UX processes and to help them deeply engage with data-driven insights based on research, best practices, and competitive analysis 
  • Use every project to highlight the value of UX design generally and UX writing and content strategy specifically

Desired Skills/Experience: 

  • MUST have an online portfolio in order to be considered
  • Targeting 6-8 years of experience but will consider someone with less years of experience for the right candidate
  • Ideally would like this candidate to come from working in a UX organization or have worked with UX Designers (not so much interested in people that come from marketing orgs)
  • Focus in on personalization experience and strategy specifically as it relates to eCommerce. Previous experience working on personalization strongly desired
  • This is a high visibility project, so this candidate will be interfacing with executives, so they need to have strong communication and presentation skills
  • Enterprise Level experience is preferred
  • A combination of education and experience necessary to show diverse work samples that indicate the applicant understands communications and content strategy deeply enough to recommend how to achieve business goals for successful user experiences
  • Deliverables can vary and include, but are not limited to, project and content plans, task/gap analyses, content audits, content models, KPI/metrics criteria definition, SEO mapping and alignment, localization and translation, content mapping and outlines, customer research, narrative design and storytelling, journey mapping, client workshops and presentations, and support for prototype development and usability testing
  • Experience collaborating in a digital product model: We discover, define, concept, design, develop, deliver, and iterate products that end users find relevant and actionable
  • A solutions-oriented approach to sharing subject matter expertise, knowledge, research results, and best practices across teams and channels in real-world circumstances of both ambiguity and technological or creative constraints
  • Strongly prefer experience with content management systems, the principles of design thinking, agile, and/or lean, and working across functions in a global, matrixed organization
  • History of conducting, or partnering with third parties to conduct, qualitative and quantitative research and analyzing results to guide continuous improvements in digital user experiences and products