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Senior Data Analyst

Atlanta, GA | IT
Job ID: 108308
Listed on 7/22/2021
KellyMitchell matches the best IT and business talent with premier organizations nationwide. Our clients, ranging from Fortune 500 corporations to rapidly growing high-tech companies, are exceptionally served by our 1500+ IT and business consultants. Our industry is growing rapidly, and now is a great time to launch your career with the KellyMitchell team.

Senior Data Analyst

Job Summary: Our client is looking for Senior Data Analyst for Fiber program demand generation forecasting, PxQ opportunity analysis and to measure and analyze campaigns across multiple online channels. This position  focuses on online traffic forecasting and analysis, evaluating campaign data to produce meaningful insights and identify trends that improve campaign performance. This position involves day to day coordination with key marketing and channel partners and document & analyze campaign performance and traffic.

  • Monitor traffic forecasts to plan and provide recommendations to adjust as needed
  • Track budgets across tactics and evaluate the impact of budget changes on forecasts 
  • Track traffic channel performance actuals in comparison to specific campaign projections
  • Report out on daily traffic trends and action plans to sales strategy partners for Broadband business
  • Analyze existing and upcoming campaigns and determine reporting and insights requirements aligned to the business goals
  • Analyze data, formulate conclusions and provide summary analysis and interpretation to the traffic, online business and marketing teams
  • Build and implement a reporting and insights strategy and develop solutions and insights for campaign performance
  • Simplify and standardize reports at regular intervals, define and influence metrics definitions from a global perspective 

Desired Skills/Experience: 
  • Bachelor’s degree in Marketing, Data Science or related field   
  • 5+ years of experience with proven track record of managing all aspects of digital campaigns and analysis of performance
  • Strong analytical skills and the ability to convert consumer insights and performance data into high impact product initiatives 
  • Deep understanding and expertise in Adobe Analytics and Tableau required 
  • Experience within high tech, software and/or telecom industry highly desired 
  • Experience within high tech, software and/or telecom industry highly desired 
  • Excellent written and verbal communication skills with demonstrated ability to present complex technical information in a clear manner to peers, developers, and senior leaders 
  • Ability to manage large workload with competing priorities