Marketing Consultant Professional - I
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Title - Marketing Consultant Professional - I
Company is undergoing a major transformation, paving the way towards an industry-leading customer-centric strategy and is focused on rapidly evolving our business for a digital-first future. We are seeking strategic thinkers, thought leaders, and highly motivated risk takers who are not afraid to innovate around our customers needs, drive business objectives and maximize technology capabilities towards re-defining the path of a Fortune 15 company in the digital age.
What you'll be doing
The eCommerce Consultant will support the day-to-day activities related to monetization and sales optimizations of the Express Store and In-store Pickup sales flows. This position will require coordination with numerous teams to ensure all go-to-market projects are implemented on time and per plan. This person is sales-focused, analytically driven, results-oriented and has a solid understanding of digital user experience concepts. The ideal candidate will have a strong digital eCommerce background working in all platforms (desktop, tablet, mobile browser, mobile application).
You will drive cross-functional collaboration with constituents beyond digital, including alignment of vision, key strategies, technologies and success metrics to enhance business performance, productivity and long-term profitability.
You will actively keep a pulse on commerce targets and performance. You understand the current state of the business, prospect expectations, marketplace demands and technology. You will stay abreast of digital capabilities, industry research and analyze market conditions, and sales funnel analytics to advise on the challenges and drive forward opportunities that will deliver the future state digital distribution strategy.
Serve as point of contact on all aspects of optimization of the Express Store/In-store Pickup sales flow
Work with Design, IT, and Go To Market teams to ensure the effective launches of promotions, devices, and features on the application
Develop marketing requirements and technical specifications for flow optimization and features within the sales funnel
Work with design and User Experience resources to create industry leading experiences
Develop effective business requirements and user stories that can be used to create digital experiences
Support projects with considerable scope and/or complexity with significant impact on customer experience
Proactively identify and resolve issues or roadblocks that may impair the ability to meet strategic, financial and technical goals
Identify opportunities for user testing and leverage results to course-correct or optimize
Work with digital analytics to define metrics and dashboards to measure flow engagement, orders and conversion rate
Clearly and efficiently communicate the strategy and status to management
Must be passionate about emerging mobile trends and stay on the leading edge of new technologies to create the best customer experience
BS Degree in Business or Marketing
3+ years professional experience in digital operations with backgrounds in sales, strategy or products
Deep understanding of online or application user experience and design concepts and best practices
Experience with digital marketing or sales is preferred
Understanding of the Android and iOS application marketplace and ecosystem is a plus
Experience working in an Agile product development environment and experience with the Jira system is highly sought after
Ability to execute and overcome obstacles in a dynamic and fast-paced environment
Ability to understand financial business cases
Strong communicator with a keen ability to simplify complex concepts and build consensus across teams
Strong logic, quantitative and analytical skills
Even better if you have:
An MBA or Graduate degree in Digital Marketing or an equivalent field
Digital experience, digital marketing and digital product management either in a business, agency or consulting organization
Experience creating road maps and detailed financial business cases for change, specifically developing robust business cases to support and prioritize new concepts/opportunities
Experience using analytical methods to create project analysis and recommendation support